Life Refined & Well Infused
Chiropractic care and longevity lounge.
I’ve personally been a client at Life Refined and can say first hand that their experience absolutely stands out from a care and an overall health perspective. Much of their 7-figure business has been cultivated through paid advertising and word of mouth marketing. Neither of these businesses previously had an organic marketing strategy which is why they hired our agency as they are experiencing a time of massive expansion.
Marketing · Content Shoot Day
MISSION STATEMENT
Chiropractic care and longevity lounge designed to help their clients live as close to their 100% daily.
BRIEF
Life Refined and Well Infused exist to consistently help their clients enhance their health through chiropractic care and various wellness modalities. It’s the goal of these two entities to support their clients in having the highest quality of life possible for as long as possible. They don’t accept “normal aging” and their entire team is hands on in your care experience.
Dr. Staci approached our agency as both of these businesses are growing rapidly and she recognized the need for an organic content strategy in addition to their paid ads. The main goal for us was to match the in person experience with the social media experience.
CAPABILITIES
Content Strategy
Media Production Shoot Day
For both of these businesses, we started by identifying their core messaging and then developed five content pillars based on the target audience and content needed to drive awareness, consideration and decision. Under each content pillar, our team developed 10 concepts, created graphic templates that can be repurposed, and provided a thorough content strategy with suggested hashtags, posting cadence, and copywriting techniques.
Note: The social media management is being supported by an in-house team member so they just needed the strategy to support their growth on Instagram and Facebook organically.
Content Strategy
Boss Dog already had a great presence on Instagram so we provided Mikey with a content strategy to help the new brand messaging connect with his audience. In addition, we built out an affiliate program to lean into Boss Dog’s existing raving fan base and attract new eyes to the brand. Text and email marketing automated funnels were put in place to generate new customers and retain them.
Media Production Shoot Day
““We will never do one of these media days again without your support. This was so seamless.””