The one where he rebrands and feels completely in alignment with this new direction.
Mikey, founder and designer behind the clothing brand Boss Dog, came to our agency during a time of reinvention for his brand. He’d previously owned the brand with a partner and as they mutually decided to pursue separate ventures, Mikey knew he was ready to take Boss Dog in a direction that would reflect his views and the statement his designs exist to make. Being an artist-owned clothing brand where the designs are hand-drawn by the founder is rare in this industry so we knew we’d need to lean on that to position Boss Dog uniquely.
Boss Dog
Artist-Owned Clothing Brand
Brand · Marketing · Web Design
MISSION STATEMENT
To create apparel designs that help people cope with our modern day dystopia.
BRIEF
Boss Dog is a renowned brand in the streetwear scene with collections that can be found in Zumiez stores across the country and through their own site and store location in Palm Springs. Our agency supported Mikey in building out a revitalized brand strategy to more accurately reflect what the brand stands for and we put together an organic marketing plan to support visibility and growth efforts. After the rebrand and launch of his new website, Boss Dog experienced a $45K collection drop in just three days.
CAPABILITIES
Brand Strategy
Organic Marketing Strategy
Web Design & Development
We put together a complete brand strategy to give Boss Dog a clear new direction as an artist-owned clothing brand that stands for a bigger impact other than “cool clothing.” While building this out, we needed to keep in mind that Boss Dog apparel is also available in Zumiez stores across the country so the messaging strategy needed to align with those brands as well.
BRAND STRATEGY
Boss Dog already had a great presence on Instagram so we provided Mikey with a content strategy to help the new brand messaging connect with his audience. In addition, we built out an affiliate program to lean into Boss Dog’s existing raving fan base and attract new eyes to the brand. Text and email marketing automated funnels were put in place to generate new customers and retain them.
Organic & Email Marketing Strategy
Our partners at Polished Code created a unique and visually appealing custom theme that reflected Boss Dog Art's artistic brand identity. The theme incorporated high-quality images, intuitive navigation, and a clean layout to showcase the products effectively. Through a comprehensive Shopify design and development approach, Boss Dog Art successfully transformed their online store. The new design aligned with their brand identity and provided a seamless shopping experience for their customers. The enhanced functionality, improved user experience, and optimized performance contributed to increased conversions and overall business growth for Boss Dog Art.
Web Design & Development
