Saffron Money

Financial coach & Educator

The one where her business experiences explosive growth.

Our team has supported Saffron Money through her multiple elevations since March 2021. Initially, Alysse came to us to help her hit 5-figure months which required her to rebrand and develop a new offer. Not to spoil all the best parts of this story, but Alysse hit this goal within 90 days and by the fall, she asked our team to take over her marketing efforts while continuing to coach her through the wins and the challenges of growing a profitable, sustainable, impactful business. With this particular client, I knew it’d be important to cultivate a step by step plan where Alysse felt supported throughout the entire process.

Brand · Systems · Marketing · Offers

MISSION STATEMENT

I want women to have more money. And I do this by providing financial education + financial planning + accountability to help my clients confidently reach a 7-figure portfolio.

BRIEF

Alysse Godino is the founder of Saffron Money, a company that provides financial coaching to women and couples who want to learn exactly what to do with their money to have a 7-figure future. She started working with The Weber Co. Agency because she needed a team to be able to execute her marketing for her so that she could spend her time and energy focusing on supporting clients while maintaining her adventurous lifestyle in Hawaii.

CAPABILITIES

Brand Strategy

Client Systems Strategy

Social Media Management

Email Marketing

Alysse began working with The Weber Co in March 2021 when she joined our 12 month coaching program, Brands That Captivate Academy. When she joined, Alysse did not have a defined niche or target audience so her messaging strategy was “speak to everyone who needs help with their money,” which wasn’t getting her to her goal of 5-figure months.

Within 30 days, Alysse had refined her brand message to speak primarily to millennials who want to build 7-figure portfolios. Alysse got specific on who she wanted to serve and tailored her message to speak to that core population using our brand strategy development process.

Within 90 days of working with us, refining her brand strategy + developing this offer, Alysse hit her goal for the first time.

As of August 2022, our team is supporting Alysse in developing a new membership style low ticket offer that will provide essential financial education to millennials across the United States.

Because her brand is growing rapidly, our team works with her on a consistent basis to adjust her messaging strategy when needed.

BRAND STRATEGY

THE RESULTS

Since Alysse developed a six month program, she needed onboarding systems + renewal systems to help her streamline the process. We wrote the process for Alysse which included the development of a welcome packet for clients plus helped her get on a CRM system to automate client communications.

This has saved Alysse hours per week in both actions and explanations so that she can better use her time expanding her business.

Client Systems Strategy

THE RESULTS

By fall of 2021, Alysse was focused on supporting the numerous new clients she had and asked our team to take over her marketing efforts. A part of this plan involved managing Alysse’s Instagram and Facebook accounts including the overall strategy plus the execution of writing captions, creating graphics, producing reels, and incorporating hashtags.

Prior to working with us, human connection on Alysse’s account did not exist. We helped her optimize her social media strategy to align with her message and gave Alysse guidance on how to show up for her audience so that they could establish recognition with the brand.

Social Media Management

BEFORE WORKING WITH US

THE RESULTS

After we initiated Alysse’s social media efforts, we developed a plan for her to have a multi-layered marketing approach which would include email marketing. Doing this allows Alysse multiple, automated touch points needed to drive action in her audience.

We put together her first opt-in, a simple wealth creation guide which gives her audience actionable steps on expanding their wealth and also helps them understand Alysse’s philosophy when it comes to money moves.

Within 45 days of promoting this new opt-in on her Instagram account at least twice per week, Alysse has over 50 highly engaged and active subscribers.

Email Marketing