The one where she saw a 207% increase in sales in 30 days.
When Kristina came to us in the fall of 2022, she had recently transitioned from a business selling her own products and products from other makers into focusing solely on Orchid & Ash products. Her goal was to redefine the O&A brand and have an organic marketing strategy she could easily implement with a heavy focus on email marketing.
Orchid & ASh
Non-tox home and personal products
Brand · Marketing · Strategy
MISSION STATEMENT
Feel grounded in your daily rituals through sustainable collections that are inspired by the magic of nature.
BRIEF
Kristina Baranowski is the founder of Orchid & Ash, rooted in two things; creating high-quality products free of all toxins that enhance your everyday rituals, and fanning the flames that encourage more women+ to start more businesses. She needed an expansive brand strategy that would allow her to expand her mission and reach a larger audience.
CAPABILITIES
Brand Strategy
Organic & Email Marketing Strategy
Orchid & Ash had seen a massive pivot in the last 6 months. Kristina was previously selling products from other small businesses and decided to shift into a model that was only her high-quality products free of all toxins that enhance your everyday rituals. We elevated her message to match her aesthetic and long term vision.
We provide our clients with a brand guide where all of their messaging is stored, but also help them understand where to implement it. Between the messaging and design updates on her site, she's seeing results like this…
BRAND STRATEGY
We walked Kristina through an organic marketing strategy where her biggest areas for growth were in collaborations and email marketing. We provided her with the necessary automations to implement so that her email marketing can be effective for leading new subscribers to a purchase (and a 2nd purchase), leave reviews, and become customers for life.
Organic & Email Marketing Strategy
