Memory Lane Photography
Newborn & Family Photographer
The one where she 4x her inquiries and doubled her bookings.
During this project, we repositioned Memory Lane Photography to become known for newborn photography in Indiana. We revamped her brand strategy including core messaging + fonts and colors to bring Shauna’s brand to life. For this particular client, it was important for us to lean into our shared experience as moms who have had newborns in order to help her align her messaging to get in front of her target audience early enough in their pregnancy to recognize the importance of newborn photography and book Shauna for this beautiful moment.
Brand · Marketing · Strategy
MISSION STATEMENT
Preserving the beautiful, breathtaking moments of parenthood that come and go so quickly.
BRIEF
Memory Lane Photography is a high-quality, Indianapolis based company that specializes in newborn, maternity, and family photography. She uses her studio space to create unique, special, and safe environments for these special, fleeting moments of life to be preserved and turned into heirlooms. Shauna came to The Weber Co to help position her as a renowned newborn photographer in Indianapolis and surrounding areas. She also wanted a marketing strategy that she could be consistent with and would lead to more newborn clients.
CAPABILITIES
Brand Strategy
Content Strategy
Engagement + Awareness Plan
During our work with MLP, we had a handful of sessions to help bring her brand strategy to life. We needed to ask Shauna the deeper questions that would allow her purpose to be translated into language her audience would connect to. The messaging we developed for Shauna speaks directly to newborn photography. From there, we presented Shauna with 3 brand color + font concepts to help bring her elevated message to life.
BRAND STRATEGY
Once the brand strategy was in place, we put together a simple content + visibility strategy that Shauna could take and implement on her own.
We presented a 30 day content plan that was connection oriented and SEO prioritized including repurposable graphics, hashtags, captions, a blog, and micro-video concepts.
Social Media Content Strategy
In addition to her content strategy, we provided Shauna with an engagement plan that included actions she could take on social media + collaborations that will help her expand her reach leveraging partnerships with other businesses that have a similar ideal audience. We also helped Shauna develop a referral program for her current and past clients.
During our time together, she booked five newborn clients and this number only continues to increase as Shauna brings joy to every session and helps newborn parents remember this special time in life.
Engagement & Awareness Plan
“Steph anticipated the questions I would have before I could even ask and she gave me a clear plan with a checklist I could follow which is exactly what I needed and so much more. This process has made it easier for me to consistently show up for my audience”