The Jiselle Lauren Foundation
The one where they had their biggest fundraising event ever.
In the fall of 2022, Jill Pratt reached out to our agency with a vision to be able to expand the impact of The Jiselle Lauren Foundation, a nonprofit organization that exists to advocate for, connect with, and provide opportunities for children with disabilities.
Brand · Marketing · Web Design
MISSION STATEMENT
It’s our mission to help kiddos with disabilities experience joy in everyday moments and have unique experiences by providing financial assistance to families and organizations.
BRIEF
The Jiselle Lauren Foundation was born from a desire to help a little girl live a life to her full potential. Jiselle's family realizes that they are fortunate to have a great support system for sweet Jiselle; they also know that many families facing disability are not so lucky. In order to expand their impact and help more kiddos in need, TJLF hired our team to build out their brand strategy and support them with one of their annual fundraisers.
CAPABILITIES
Brand Strategy
Fundraising Strategy and Event Support
Website Design and Development
When this particular client first came to us, they had a strong vision of what they wanted to create, but the vision didn’t match the overall messaging efforts to speak to both potential donors and grant recipients. We put together a powerful brand strategy so that The Jiselle Lauren Foundation could get in front of an audience who believed in the mission and wanted to contribute through financial donations. We focused on the story of the foundation and the lives that are impacted by the work they do across the nation.
BRAND STRATEGY
Each year, The Jiselle Lauren Foundation hosts the Sparkle for Smiles event where they raise funds to be donated to five children whose families have submitted grant requests. In 2023, they hired our team to help them with some of the heavy lifting. We created a proposal deck for potential sponsors, contacted nearly 100 businesses, and helped them curate silent auction items.
Over $10,000 in sponsorships and over 60 silent auction items led to this fundraiser being their most successful yet, raising nearly $40,000
Fundraising Strategy and Event Support
Together with our partners at Polished Code, The Jiselle Lauren Foundation website was built.
All too often we see nonprofit organizations providing websites that don’t display the beauty and happiness they transfer to their communities. Not this time. The Jiselle Lauren Foundation's website brings a light, and airy experience to situations that might not always be least stressful to the families they’re helping. These families don’t need another stale website overloaded with text. They need an enlightening experience that displays hope, and fulfillment. That’s what we brought to life for them.
Website Design and Development
